Competitive Intelligence / Customer Analytics

Understanding consumers’
attitudes and motivations.

A thorough analysis of your competitive set’s digital audience and their most relevant profile characteristics, providing you with deep knowledge on their interests, lifestyle and digital behavior, as well as insight on how to reach your target segments.

DEMOGRAPHIC INFORMATION

Get to know your customers.

Communicating to the right audience is as important as communicating the right message.

An efficient targeting will generate better results and lower the overall media costs.

Consumers’ Online Interests

CONSUMERS’ DIGITAL BEHAVIOR

Where can you reach your audience?

Knowing what your customers’ online interests are allows you to position your brand in the websites/placements where they are most likely to spend their time.

AUDIENCE OVERLAP

Attract your audience away from competition.

See how many customers you have in common with your competitors and work on retaining those costumers so that when faced with a choice, they choose your brand every time.

Before and After your Website

CLICKSTREAM BEHAVIOR

Understand how your consumers move online.

By knowing which websites they visited before and after reaching yours gives a clear indication of what your consumers’ goals were when they saw your brand and when they chose to exit your website.

This helps build a customer acquisition and retention strategy.

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We help ambitious leaders rise above competition through data-driven intelligence. Together, we create enduring change and results.

Innovative Brands use our data for

We are passionate about Data and Digital and fueled by data-driven decisions that align our clients’ goals with the technological world we live in today.

  • Customer
    Segmentation

  • New Product
    Development

  • Market
    Intelligence

  • Social Media
    Strategy

  • Budget
    Allocation

  • Brand
    Tracking

  • Campaign
    Analytics

  • In-house Media
    Planning

Hear more from companies like yours

Elsevier

How Elsevier shifted brand perceptions with insight

Read Case Study