Competitive Intelligence / Customer Analytics
attitudes and motivations.
A thorough analysis of your competitive set’s digital audience and their most relevant profile characteristics, providing you with deep knowledge on their interests, lifestyle and digital behavior, as well as insight on how to reach your target segments.
Get to know your customers.
Communicating to the right audience is as important as communicating the right message.
An efficient targeting will generate better results and lower the overall media costs.
CONSUMERS’ DIGITAL BEHAVIOR
Where can you reach your audience?
Knowing what your customers’ online interests are allows you to position your brand in the websites/placements where they are most likely to spend their time.
Attract your audience away from competition.
See how many customers you have in common with your competitors and work on retaining those costumers so that when faced with a choice, they choose your brand every time.
Understand how your consumers move online.
By knowing which websites they visited before and after reaching yours gives a clear indication of what your consumers’ goals were when they saw your brand and when they chose to exit your website.
This helps build a customer acquisition and retention strategy.
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