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What are the benefits of niche marketing?
If you are going to market to a niche, you are marketing to a very specific target audience and not a general target audience, this makes it easier to create content to cater to that specific target audience, meaning more traffic and higher rankings for your website.
How do online retailers handle the cross-channel fulfilment?
These days, online retailers sell on multiple channels to form a strong customer base. However, if the retailers aren’t able to manage those channels in an efficient manner, then the strategy can fall flat for them.
What is omnichannel retailing?
Today’s clients combine the different channels according to their preferences and they expect an integrated shopping experience, so retailers must be able to reach and interact with them through combining all sales channels in a seamless manner.