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How do television ratings work? Are they just the percentage of viewers?
There are two different ways Nielsen ratings are generated. Larger markets (Chicago, New York, even Tulsa) are considered metered markets. These are set-top boxes that measure exactly which channel you are watching and at what time.
What are the benefits of niche marketing?
If you are going to market to a niche, you are marketing to a very specific target audience and not a general target audience, this makes it easier to create content to cater to that specific target audience, meaning more traffic and higher rankings for your website.