Media & Marketing


Carlos Barge

Billions of people around the world interact with smartphones every day to perform various actions, for example: Turning off the sound of a phone or pressing the play button of the youtube video, sign in to a social networking site, sliding down the screen to refresh a page… the possibilities are endless. Each of these actions occurs micro-interaction.

Briefly speaking, micro-interactions are tiny enticing moments built into the application, which stimulates a feeling of well-being once it is discovered by users. It is one of the best artistry technique for giving instant delightful feedback, improve customer satisfaction and increase retention.

These are small single-purpose events that elevate the user experience to the next level. Their main purpose is to create delight for the customers and make the moments more engaging while they use mobile apps or websites.

These little moments and events change the whole mood of the customers and they are much more engrossed into the mobile apps, rather than without micro-interactions.

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