Media & Marketing

Author

Carlos Barge

Product analytics is software that analyses how customers interact with their products. The software collects and manages the data, making it easier for designers and developers to gather feedback, paving the way for better quality of life improvements.

Studies show that companies using product analytics generate higher profits compared to their competitors.

Product analytics works by tracking the digital footprints of the end-user. It allows developers to take a step-by-step look at how users interact with their product.

Furthermore, product analytics can draw data from different sources and integrate it into a single, organised view. Naturally, product analytics is better suited for digital products, like apps, rather than physical products.

Of course, for product analytics to work effectively, you need a professional analytics team that can install and administer the analytics software. For example, SAS programs require a specialist team to perform SAS installation and administration services.

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