Media & Marketing


Carlos Barge

Living in the digitalized world, it is extremely crucial for all B2B business to understand the contemporary methods of lead generation to stay on the winning tide of industry. Here are few best B2B marketing tips to help you increase your B2B sales:

Search engine optimization:

SEO is the procedure directly linked with increasing your website’s visibility in Google or any other search engine’s organic results through optimizing your pages with the help of specified keywords or phrases that people related to that domain are likely to search for. Take your general practice for instance, when you search for something on Google, do you naturally go past the first couple of pages? The majority will say no, same is the case with your potential customers. SEO is a time-taking process, but it’s a significant step towards getting added traffic and achieving a top spot in search engines. If you haven’t already optimized your website for search engines, it might take a few months to see major results with SEO.

PPC (Pay per click):

Use Pay per click Internet advertising to transport traffic to your website from search engines like Google and etc. Let me tell you how it works: you will pay a fixed amount for every click your ad gets from the search engines, and your final goal of the click would be to convert that user in order to see a return on investment. With GoogleAdWords, there’s no spending requirement you can select a budget of your choice it can be of as little as ten dollars a day or a for example. Here your main focus should be the conversion so you get the best ROI possible.

Lead Generation Websites:

There is an option for you, if you are not having enough of the right sales leads in your CRM or database available on hand, then you might need to assign some budget to buy sales leads. Yes, it is possible, depending on who you chose, sales lead can be really efficient. Sometimes the data you get might be old or you get a buying lead which is against your AUP. But to solve this problem, there are various different portals that can assist you to overcome all such issues.,, Made-in-China, Global sources and etc., are the perfect places for you to get more and more sales leads.

Video Marketing

Generating videos and posting them to YouTube or any other video forum can help your content to get found on YouTube itself. It will not only let Google index your content but also help others to embed your video on their blogs and share it via various social media channels. Although going “viral” is positively looked-for, it’s important to recall that not every video requires to get millions of views to effectively drive traffic to your website. Instead, emphasis on its call to action approach, this is what tells viewers exactly where to go which is your website, there should be a link to it as well. You can also advertise your video on other people’s pages, websites, and videos by purchasing targeted ads relevant to the business which could yield high conversion.

Email marketing

Email marketing is one of the best tools if you used it right. Because most people need to be engaged to the brand multiple times before they actually buy something. It has been around for years and is still one of the sturdiest ways to involve potential and current customers. Give people a convincing reason to register and then repeatedly refer great content to them so they don’t unsubscribe. Inspire them to return to your website on a consistent basis by presenting them what they’ve missed since they last visited. It could be anything, a new product, blog posts, whitepapers, videos, or something else.

Social media:

Somewhat similar to the email marketing, social media aids you in communicating with your potential customers and inspire them to buy. Again, you should deliver compelling reasons to like your Facebook page or follow you on Twitter, but you should also segment content that gets them visiting your blog or interrelating with your brand on a regular basis to remind them why they stopped by your website in the first place. It helps you see what people are talking about and what recommendations they provide. It’s also a great tool for customer service inquiries and real-time communication when a crisis hits.

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