Media & Marketing

Author

Carlos Barge

Eye tracking is a technology that puts you in control of your device by using your eyes as you naturally would.

A device or computer equipped with an eye tracker “knows” what a user is looking at. This makes it possible for users to interact with e.g. computers using their eyes.

With eye tracking, we can humanize our technology. There’re plenty of amazing new functionalities waiting just around the corner with eye tracking.

You’ll be able to point, select, zoom and do actions in faster, easier, more natural ways than you would with the mouse or touchpad – also enabling entirely new features. Your cursor is always where you need it and the whole Windows interface seems to anticipate your next action.

It can also give indications about the person’s presence, attention, focus, drowsiness, consciousness or other mental states.With eye tracking, we can humanize our technology. There’re plenty of amazing new functionalities waiting just around the corner with eye tracking.

You’ll be able to point, select, zoom and do actions in faster, easier, more natural ways than you would with the mouse or touchpad – also enabling entirely new features. Your cursor is always where you need it and the whole Windows interface seems to anticipate your next action.

It can also give indications about the person’s presence, attention, focus, drowsiness, consciousness or other mental states.

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