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What is the best way to calculate the CPM for TV ads?
An advertisement on television can be a costly investment, but it is a great way to get your product seen by lots of people at once. The best way to know if you are getting your money’s worth is to calculate the CPM of your ad.
Prescriptive and Predictive Analytics Market 2019 to Boom $28.71 Billion Value by 2026
Global Prescriptive and Predictive Analytics market accounted for $5.72 billion in 2017 and is expected to reach $28.71 billion by 2026 growing at a CAGR of 19.6% during the forecast period.
Why do some websites have Nofollow links?
NoFollow links do not allow search engines to follow through the links. Such links are created by setting the “rel” attribute of the hyperlink to “nofollow”. All NoFollow links are not considered to calculate a website’s ranking. However, this type of links is beneficial when reducing spam-indexing, for they are not counted in search engine results.
How to measure podcast advertising?
With podcast advertising, marketers aren’t given the hard and fast metrics to measure success we’ve come to expect. Not sure if your podcast ad campaigns are paying off? Here are 4 KPIs you can use to effectively measure your podcast ad results.
Cautious executives are preparing for an economic downturn
When it comes to preparing for the future, U.S. businesses are acting with caution. Although 83 percent of respondents have an overall positive outlook on the future of the economy, more than half (58 percent) are preparing for an economic downturn, according to a newly released Corporate Finance Survey of 300 financial decision-makers conducted by TD Bank.
One in five businesses loses revenue and customers due to incomplete data
A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data practices. Almost 20 percent of businesses have lost a customer due to using incomplete or inaccurate information about them, with a further 15 percent saying they failed to sign a new contract with a customer for the same reason.
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