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Audience buying represents a shift from a model that had formerly been the bread-and-butter of online publishers.
In case you missed it, Google has just changed up the rules for link building.
A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other.
If your email list has remained inactive for some time, you’re going to want to use a variety of smart strategies to win back your subscriber’s trust back once again.
It’s clear the many benefits that a blog can bring to a business, especially to a small business hoping to grow and establish itself on the market.
Your automated email sequence should be as long as it needs to be.
A Smart List is an audience that Google Analytics creates for you automatically.
Automated bidding is a Google Ads bid strategy designed to maximize results based on your set campaign goals.
In a time when data privacy and customer consent are very popular topics, permission marketing is an important concept to bear in mind.
Adoption of digital channels continues to increase in U.S. contact centers. According to Canam Research, 83% of contact centers in the U.S. report using one or more channels in addition to their voice channel.
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