Solutions / Consumer Insights

Keeping Pace with Digital
Consumer Behavior.

We offer a range of audience insights to give brands a deeper understanding of all aspects of the relationships consumers have with the media they engage with.

AUDIENCE OVERLAP

How do you grow your customers?

Find out who exclusively uses you, as well as those who overlap with your competitors.

Study how these segments behave online. See what other products and brands they’re interested in. Using these insights, tailor your product and marketing campaigns to grow and keep them loyal.

Audience overlap

AUDIENCE MEASUREMENT

See your customers in full color.

We enable businesses to identify and reach the right audiences more efficiently and accurately by connecting consumer data on media consumption, brand usage, attitudes, and lifestyles.

This enables intelligent consumer profiling online and offline. You’ll be able to qualify market opportunities and be the first to jump on new consumer trends.

CLICKSTREAM BEHAVIOR

Uncover the key channels beyond the last click.

Merging data on where people go and what they search for, with who they are, enables us to build accurate audience profiles. Access to a complete understanding of your consumers gives you a competitive edge. You’ll know who they are, where they go and why they buy.

Want to continue the conversation?

We help ambitious leaders rise above competition through data-driven intelligence. Together, we create enduring change and results.

Innovative Brands use our data for

We are passionate about Data and Digital and fueled by data-driven decisions that align our clients’ goals with the technological world we live in today.

  • Customer
    Segmentation

  • New Product
    Development

  • Market
    Intelligence

  • Social Media
    Strategy

  • Budget
    Allocation

  • Brand
    Tracking

  • Campaign
    Analytics

  • In-house Media
    Planning

Hear more from companies like yours

Elsevier

How Elsevier shifted brand perceptions with insight

Read Case Study