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Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior.
Wages for U.S. workers grew 3.2 percent over the last year, increasing the average wage level by $0.88 to $28.93 an hour, according to the ADP Research Institute Workforce Vitality Report (WVR).
Americans are taking proactive steps to keep their holiday spending in check and making sure they’re financially ready for next year.
Customer Lifetime Value (CLTV) is one of the most important metrics that businesses track.
Like other online business metrics, RPV helps you see what is working and not working in your company’s overall sales efforts.
Definitely. Data analytics is a core function of market research.
The purpose of cluster analysis is to classify objects or people into several mutually exclusive and exhaustive groups.
Participants in the focus group interview are brought together because they possess certain characteristics related to the subject under study.
The cohort known as the Baby Boom generation in the USA is comprised of approximately 72 million people.
Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market.