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What are the best metrics for measuring customer engagement?
This is very subjective and like other comments have said, definitely don’t get lost in “vanity” metrics, there are several things to consider on “what” metric you should focus on because focusing on the wrong metric can kill your company.
How do I boost conversions with dynamic content?
Well, that’s what dynamic content is here to do. Used on its own, the word “dynamic” refers to something active and energetic, something that affects development. This perfectly describes the kind of content that we’re talking about here.
What are the best practices for customer retention?
Clients use paid software for a specific need, so clients will keep using your product as long as that need is satisfied and value added. Beyond having an awesome product, here are some data-driven recommendations on how to help customers engage with your product:
What is customer retention marketing?
Customer retention is important for business, especially for us in B2B sales. Retaining customers costs businesses up to five times less than getting new ones. In the B2B space where the cost of contracts is significantly bigger than B2C, the impact of retaining customers is even more pronounced. Of course, that doesn’t mean that customer […]