Digital Trends

Read about the latest topics related to everything Digital.

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July 1, 2020

3 Reasons Psychographic Data is Important to Your Content Creation

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May 25, 2020

How does Google Analytics know demographics and audience interest?

Google Analytics looks at cookie data to determine this type of information. Based on your browser history it can determine with a high degree of certainty what type of consumer you are.

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May 21, 2020

Why is user engagement so important?

User engagement measures whether users find value in a product or service. Engagement can be measured by a variety or combination of activities such as downloads, clicks, shares, and more.

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May 21, 2020

What are the best metrics for measuring customer engagement?

This is very subjective and like other comments have said, definitely don’t get lost in “vanity” metrics, there are several things to consider on “what” metric you should focus on because focusing on the wrong metric can kill your company.

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May 18, 2020

What are the differences between a customer journey and a sales funnel?

A customer journey is about the path a customer might take on the journey to a product or service.

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May 12, 2020

What is your biggest challenge in data-driven marketing?

Modern technology allows us to know specifics about today’s consumers like never before.

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April 28, 2020

When and how to implement competitive intelligence in a startup?

One of the reasons why some companies make it to the top and claim their profits is adequate efforts put in the research and competitive intelligence.

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April 28, 2020

Microsoft wants to ‘read people’s brain waves’ to mine cryptocurrency

Microsoft has proposed a method to generate cryptocurrency by monitoring people’s brain activity and other personal biometric data.

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April 27, 2020

How do I boost conversions with dynamic content?

Well, that’s what dynamic content is here to do. Used on its own, the word “dynamic” refers to something active and energetic, something that affects development. This perfectly describes the kind of content that we’re talking about here.

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April 27, 2020

What are the best practices for customer retention?

Clients use paid software for a specific need, so clients will keep using your product as long as that need is satisfied and value added. Beyond having an awesome product, here are some data-driven recommendations on how to help customers engage with your product:

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April 27, 2020

What is customer retention marketing?

Customer retention is important for business, especially for us in B2B sales. Retaining customers costs businesses up to five times less than getting new ones. In the B2B space where the cost of contracts is significantly bigger than B2C, the impact of retaining customers is even more pronounced. Of course, that doesn’t mean that customer […]

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