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Customer Lifetime Value (CLTV) is one of the most important metrics that businesses track.
Like other online business metrics, RPV helps you see what is working and not working in your company’s overall sales efforts.
Definitely. Data analytics is a core function of market research.
The purpose of cluster analysis is to classify objects or people into several mutually exclusive and exhaustive groups.
Participants in the focus group interview are brought together because they possess certain characteristics related to the subject under study.
The cohort known as the Baby Boom generation in the USA is comprised of approximately 72 million people.
Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market.
Concept testing is done both with surveys as well as qualitative research.
In simple terms, market segmentation is the process of separating potential customers into different groups.
The basic purpose of conducting a research for any field is to improve humanities and to solve the society’s issue.