Media & Marketing


Carlos Barge

Google Analytics looks at cookie data to determine this type of information. Based on your browser history it can determine with a high degree of certainty what type of consumer you are.

If you visit mommy blogs, and yoga sites, and search for women’s dresses, it can assume that you are likely a female in a certain age range. If you visit football websites, and search for sports bars, and read college blogs, it may assume you are a male within a certain age range.

Google can see hundreds if not thousands of pieces of data like that from your browser. The more data they can get, the more accurate their prediction is.

Google Analytics will learn demographic data based on the settings you specified in your Google profile. Interest in Google Analytics based on your surf on the network.

Since Google Analytics can only recognize demographic data and audience interest of registered Google accounts, approximately 40-45% of the data in Google Analytics is in undetermined traffic.

Free Pre-Assessment Request

Do you want to know how your competitors are doing business?

Tell us a little about yourself below to gain data for free

Hi What’s your name?


Hi [First Name], what is your company’s name and website?



Is your company looking for any data on the following services:



Gotcha! Do you want to monitor any specific competitor or market?

List of Competitors

  • Add competitor…



Finally, what’s your email address and your phone number?



Your Data is on the Way!

Our data scientists team is working for you by collecting data and we’ll come back to you shortly with a pre-assessment and proposal.

WYgroup BI uses the information you provide to us to contact you about our relevant content, products, and services . You can unsubscribe from communications from HubSpot at any time. For more information, check out WYgroup’s Privacy Notice.

Leave a Comment: