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Seamless customer experience is identified with limited friction, increased convenience, hyper-personalization, and great service throughout the purchase journey.
Data Activation is the concept of unlocking value in data through development of insights and turning those insights into action.
Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior.
Wages for U.S. workers grew 3.2 percent over the last year, increasing the average wage level by $0.88 to $28.93 an hour, according to the ADP Research Institute Workforce Vitality Report (WVR).
Americans are taking proactive steps to keep their holiday spending in check and making sure they’re financially ready for next year.
Customer Lifetime Value (CLTV) is one of the most important metrics that businesses track.
Like other online business metrics, RPV helps you see what is working and not working in your company’s overall sales efforts.
Definitely. Data analytics is a core function of market research.
The purpose of cluster analysis is to classify objects or people into several mutually exclusive and exhaustive groups.
Participants in the focus group interview are brought together because they possess certain characteristics related to the subject under study.