Digital Trends

Read about the latest topics related to everything Digital.

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October 7, 2019

What purpose does market segmentation serve for marketers?

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October 7, 2019

What is the importance of primary and secondary research?

The basic purpose of conducting a research for any field is to improve humanities and to solve the society’s issue.

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October 4, 2019

What kind of A/B testing questions we should expect from a data scientist?

In today’s cut-throat and ever-evolving environment, an organization needs to be agile and data-driven to maintain an upper hand over the competition.

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October 1, 2019

What are the benefits of advertiser cross-device linking?

Advertiser cross-device linking allows you to use your own user data to show ads to your visitors when they’re on any device or browser.

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September 24, 2019

The State of Smart TV: Automatic Content Recognition (ACR)

Introduced in the last decade, the power of automatic content recognition for the advertising industry is only just being fully realized.

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September 23, 2019

Buying audience data: Why it matters?

Audience buying represents a shift from a model that had formerly been the bread-and-butter of online publishers.

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September 16, 2019

What are some good methods to define target audiences?

Given the current state of the economy, having a well-defined target market is more important than ever.

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September 13, 2019

What are the benefits of user-generated content?

User-generated content (UGC) is as old as the content itself. With digital forums, comments sections on blogs, and the ability to publish content for free, at the click of a button, UGC is at an all-time high. America’s Funniest Home Videos has morphed into YouTube, with 300 hours of video uploaded to the platform every […]

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September 12, 2019

What’s the best way to define and monitor the customer journey?

That’s actually an important concern, seeing as how some people mistake customer journey to be a one-time, one-size-fits-all diagram.

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September 10, 2019

What are affinity audiences in Google AdWords?

Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.

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September 5, 2019

Breaking product silos in banking

Banks are organized in a way that takes away from the customer and gives special focus to the different products the bank has to offer.

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