Digital Trends

Read about the latest topics related to everything Digital.

About 47 results

Explore by Topic

lalala
October 23, 2019

What are the characteristics of the Baby Boomer generation?

Learn more

October 21, 2019

How does affinity marketing work?

Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market.

Learn more
October 8, 2019

Why is concept testing important?

Concept testing is done both with surveys as well as qualitative research.

Learn more
October 7, 2019

What purpose does market segmentation serve for marketers?

In simple terms, market segmentation is the process of separating potential customers into different groups.

Learn more
October 7, 2019

What is the importance of primary and secondary research?

The basic purpose of conducting a research for any field is to improve humanities and to solve the society’s issue.

Learn more
October 4, 2019

What kind of A/B testing questions we should expect from a data scientist?

In today’s cut-throat and ever-evolving environment, an organization needs to be agile and data-driven to maintain an upper hand over the competition.

Learn more
October 1, 2019

What are the benefits of advertiser cross-device linking?

Advertiser cross-device linking allows you to use your own user data to show ads to your visitors when they’re on any device or browser.

Learn more
September 24, 2019

The State of Smart TV: Automatic Content Recognition (ACR)

Introduced in the last decade, the power of automatic content recognition for the advertising industry is only just being fully realized.

Learn more
September 23, 2019

Buying audience data: Why it matters?

Audience buying represents a shift from a model that had formerly been the bread-and-butter of online publishers.

Learn more
September 16, 2019

What are some good methods to define target audiences?

Given the current state of the economy, having a well-defined target market is more important than ever.

Learn more
September 13, 2019

What are the benefits of user-generated content?

User-generated content (UGC) is as old as the content itself. With digital forums, comments sections on blogs, and the ability to publish content for free, at the click of a button, UGC is at an all-time high. America’s Funniest Home Videos has morphed into YouTube, with 300 hours of video uploaded to the platform every […]

Learn more