Media & Marketing


Carlos Barge

Modern technology allows us to know specifics about today’s consumers like never before. With a data-driven marketing strategy, this information can be used to your advantage and grow your business in an increasingly competitive economy.

Updating your approach to incorporate more amounts of data will not only hone your digital campaign, allow you to interact with the most promising users and therefore make everything more efficient and cost-effective. Utilizing data-driven marketing tools increases the chance of profitability as well as illustrating to your customers that you are prioritizing their satisfaction.

Creating a comprehensive data-driven digital marketing strategy will involve understanding your consumer base and anticipated audience. This includes knowing:

a) What are the current trends?

b) Which demographics are buying which products?

c) Which of your products are the most popular?

d) What platform are people engaging most with you on?

Once you understand your audience as a variety of individuals rather than a faceless mass, you can then begin to market to them based on specific characteristics. To avoid getting lumped in with the majority of generic advertisements, gain their attention by advertising something you know they’ll like before they see it. Suggest similar products to ones they’ve already purchased, or products that may work in tandem with recent purchases.

Use the information and the data you have to your own advantage in order to see the best results. Remember, targeting 5 people specifically based on a data-drive strategy is better than just generally targeting 100 random people.

Consumers have less time and less patience than ever before when it comes to interacting with brands. They are tired of being bombarded by generic ads that don’t interest them at all; so in order to increase your profits, you’re going to need to appeal to them on a personal level and this is where a data-driven approach can separate you from the competition. In short, by implementing data-driven marketing strategies, you’ll be able to talk to the right people, in the right ways, about the right things.

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