A/B TestingActive BuyerAffinity MarketingAudience BuyingClickstream BehaviorCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Automated bid strategyCost per acquisition (CPA)Display Advertising TrafficInteractive Mobile AdsNative AdsPath Length ReportProgrammatic Media BuyingSmart ListsUser IDVideo PublisherView RateView-through conversion windowYield Management
- Email Marketing
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingDirect ChannelDisplay ChannelEmail ChannelEngagement RateMarket SegmentationMarket ShareMonthly Unique VisitorsNielsen RatingsOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchReferral ChannelSocial Media Channel
- MarTech and AdTech
Mobile App Intelligence
Ad WhalesApp Churn RateApp DemographicsApp MonetizationApp Store TrafficAR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Daily Active Users (DAU)In-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorMobile Ad FraudMobile AttributionMonthly Active Users (MAU)SDK MediationSearch TermsYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd strengthAutomated bid strategyCombined audiencesCost per acquisition (CPA)Floodlight TagKeyword ResearchPath Length ReportQuality scoreReturn on investment (ROI)Smart BiddingSmart ListsUser IDView-through conversion windowYield Management
- Social Media Sensing
- Technology and Innovation
TV Ad Measurement and Insights
Addressable TVAdvanced TVAutomatic content recognition (ACR)Household DataNielsen RatingsOver-the-top (OTT)Skinny BundleTargeting Rating Point (TRP)Television advertisementTV NetworkVideo on demand (VOD)
This type of ads is becoming increasingly popular as it is one of the least intrusive ways of advertising.
What is Native Advertising?
It is a form of advertising in which the ads adjust to the user experience of the placement (website) in which they appear. It is a non-disruptive form of advertisement as it blends in well with the look of the page in which it appears.
What is the difference between native ads and banner ads?
Native ads adjust themselves to their “environment”, meaning the page in which they appear. For that reason, they don’t look like ads and don’t intrude on the user. Traditional banner ads are more instrusive as they very clearly stand appart from the remaining content of the page.
Does AdBlock block native ads?
It depends on the technology employed and the way in which the ads are distributed.