Glossary

Native Ads

This type of ads is becoming increasingly popular as it is one of the least intrusive ways of advertising.

What is Native Advertising?

It is a form of advertising in which the ads adjust to the user experience of the placement (website) in which they appear. It is a non-disruptive form of advertisement as it blends in well with the look of the page in which it appears.

What is the difference between native ads and banner ads?

Native ads adjust themselves to their “environment”, meaning the page in which they appear. For that reason, they don’t look like ads and don’t intrude on the user. Traditional banner ads are more instrusive as they very clearly stand appart from the remaining content of the page.

Does AdBlock block native ads?

It depends on the technology employed and the way in which the ads are distributed.