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What are the most important metrics for tracking the success of brand building digital advertising?
Here’s the non-answer: it depends. Advertising metrics should be driven by marketing objectives. To say you have a brand-building marketing objective is frankly a bit broad.
What does Google BigQuery do?
BigQuery is a powerful tool for business intelligence and it offers analytics capabilities to organizations of all sizes. The platform’s flexible pricing structure, which is based on computing resources used and guarantees 100% utilization of available allocated resources, means that businesses can deploy the analytics and queries they need without having to rent out more […]
What is Edge Analytics? And how can I use it?
Edge Analytics is an approach to data collection and analysis in which an automated analytical computation is performed on data at a sensor, network switch or other devices instead of waiting for the data to be sent back to a centralized data store.