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Is it possible to detect fraud in real time using machine learning?
It depends. Firstly, it’s actually really easy to detect some fraud in real-time. There are times when even a basic system using rules and no machine learning will be able to tell, because it fits all the classic patterns for fraud.
How to leverage SEO to improve your content marketing strategy
Let’s get this straight: SEO and content marketing are complementary approaches. While SEO can help you figure out what your audience is looking for, content marketing enables you to deliver exactly what they want.
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that you can not only create but even predict how some of your brand marketing campaigns are going to go.
What’s the best way to deploy agile marketing for marketing agencies?
Although no project management style is perfect, agile project management has been used by technical teams for years to great success. Instead of big and lengthy campaigns, you use small iterative tests and constantly get group buy-in on goals and objectives.
How to restructure your content and PR Strategies during a crisis
The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With health and safety being the priority, businesses must find their own way to approach the pandemic and rework their strategies to ensure they can continue to operate effectively.