Technology & Innovation

Author

Carlos Barge

Discovery, Inc., and Comscore announced a number of multi-year strategic agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities.

The agreements expand the partnership between the two companies and further integrate Comscore’s suite of products across Discovery’s platforms, including Comscore’s TV Essentials (TVE) for advanced advertising, and Comscore’s Campaign Ratings (CCR), which offer a significant advancement in demonstrating the multi-platform reach of an advertising campaign.

Discovery also renewed contracts for the use of Comscore’s OnDemand Essentials (ODE) and Digital Audience tools, and for the continuation of Discovery’s participation in the development of ExtendedTV.

As Discovery continues to align its strategic approach – particularly with advanced audiences – they believe to have an advantage with their advanced audience and addressable currency that will help Discovery capitalize on their strategic initiatives.

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