German enterprises focus on modernizing existing social collaboration tools
Enterprises in Germany are looking to improve their traditional intranets and are exploring ways to use the technology to expand their digital workplace services.
This report from ISG (Information Services Group) for Germany finds German enterprises looking to improve and expand their social collaboration capabilities, but they are more focused on modernizing existing tools than on new team collaboration products.
German enterprises also face several challenges in the social collaboration space, the report says. While vendors offer many enterprise collaboration tools, businesses in Germany find it challenging to connect those offerings to their wider organizational goals, the report says. Specifically, some German enterprises are having a tough time marrying the IT department’s idea of social collaboration with the needs of employees and the rest of the business.
In addition, German enterprises are having difficulty deriving business value from the adoption of enterprise social collaboration tools. While vendors point to employee engagement as a benefit, many businesses still struggle to translate this indicator to measurable business outcomes.
The report also finds strong competition in Germany among social collaboration vendors. Vendors previously offering specialized products are now expanding their offerings and competing with other social collaboration specialists.
The report recommends businesses considering new social collaboration tools should not leave the decision to the enterprise IT department, but instead should consider the working style and the demographics of their workforces.
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