Media & Marketing


Carlos Barge

Everything location-based is still far from being a proven business model, simply because it’s still relatively new and marketers, brands and consumers are still figuring it out. Location-based advertising depends largely on the consumers’ willingness to provide their location data to advertisers, and the rewards must be engaging enough for the consumers to give consent.

Getting half off lunch at a local restaurant would do the trick for many people, while others will say that there’s no such thing as a free lunch. In any case, just as with any other advertising, it needs to be relevant and engaging.

And then there’s the technical side of things. As smartphones become dominant, location-based advertising becomes more viable, but there’s still the issue of reliable signal, data consumption, digital attention span, etc.

To sum up an answer to the question, it has the potential to be all of those things, effective and sustainable, but it’s just too early to tell. If you’re looking to launch such a campaign, some market research would be good to find out how your audience feels about it, factor in the technical requirements, and then reach a decision.

Free Pre-Assessment Request

Do you want to know how your competitors are doing business?

Tell us a little about yourself below to gain data for free

Hi What’s your name?


Hi [First Name], what is your company’s name and website?



Is your company looking for any data on the following services:



Gotcha! Do you want to monitor any specific competitor or market?

List of Competitors

  • Add competitor…



Finally, what’s your email address and your phone number?



Your Data is on the Way!

Our data scientists team is working for you by collecting data and we’ll come back to you shortly with a pre-assessment and proposal.

WYgroup BI uses the information you provide to us to contact you about our relevant content, products, and services . You can unsubscribe from communications from HubSpot at any time. For more information, check out WYgroup’s Privacy Notice.

Leave a Comment:

Your email address will not be published. Required fields are marked *