Media & Marketing

Author

Carlos Barge

Schema is a type of data markup structure that all of the major search engines are trying to weave into their algorithms. By including Schema markup within your website’s coding, you can significantly improve SEO.

This happens by generating “rich snippets” that help search engines index your content and enable your site to be found in SERPs. Schema markup plays a role in improving your visibility in specific search results and increases your click-through rate (CTR).

The result will be an increase in the organic traffic and the number of leads. While the benefits of Schema markup are numerous, the best thing is that it helps to grow your business online. The schema is essentially a system that defines microdata used by the major search engines, reduces redundant work and maximizes exposure.

The adoption of the Schema Markup vocabulary had a major influence on SEO. Home – schema.org provides a generic set of vocabularies to annotate text content in HTML web pages, thereby infusing semantics into the web page, i.e., crawlers can “understand” a web page marked up with Schema.

Major search engines, such as Google, Bing, Yahoo and Yandex, have endorsed Schema and support it.

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