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10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that you can not only create but even predict how some of your brand marketing campaigns are going to go.
What’s the best way to deploy agile marketing for marketing agencies?
Although no project management style is perfect, agile project management has been used by technical teams for years to great success. Instead of big and lengthy campaigns, you use small iterative tests and constantly get group buy-in on goals and objectives.
How to restructure your content and PR Strategies during a crisis
The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With health and safety being the priority, businesses must find their own way to approach the pandemic and rework their strategies to ensure they can continue to operate effectively.
The first intuitive programming language for quantum computers
Programming quantum computers is becoming easier: computer scientists at ETH Zurich have designed the first programming language that can be used to program quantum computers as simply, reliably and safely as classical computers.
What is the future of ETL tools considering agility of new analytical tools?
ETL as a concept is here to stay, we will always need to extract and transform data. What might change is where this concept manifests or is implemented, in traditional ETL tools or in newer analytical tools.
Where is business intelligence used?
Business intelligence (BI) is an umbrella term used to encompass the processes, methods, measurements, and systems businesses use to more easily view, analyze and understand information relevant to the history, current performance or future projections for a business.
What is the difference between competitive benchmarking, competitive landscape, and competitive intelligence?
Competitive landscapes tell you who your competitors are. At its most basic, a competitive landscape can be just a list of names and does not tell you their strengths and weaknesses, their go to market strategies, their revenues, etc.