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How does research methods differ from research methodology?
A methodology is more than a set of methods. Each method is a process to complete a particular goal. In research, it is usually a process to gather data, perform a test, or complete an analysis and come up with a conclusion.
What is the importance of Customer Lifetime Value?
Customer Lifetime Value (CLTV) is one of the most important metrics that businesses track. CLTV, also known as Lifetime Value (LTV), is the amount of money your customer is worth to you over the entirety of your business relationship.
What is a conversion attribution model in online advertising?
Online advertising conversion attribution refers to the mechanism through which an advertiser allocates the bounty it is ready to pay for a single conversion (purchase, signup, etc.) across the online events that made that final conversion possible.