Digital Trends

Read about the latest topics related to everything Digital.

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May 11, 2020

What is the future of marketing automation?

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April 28, 2020

When and how to implement competitive intelligence in a startup?

One of the reasons why some companies make it to the top and claim their profits is adequate efforts put in the research and competitive intelligence.

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April 28, 2020

Easy Steps to Gathering Competitive Intelligence

Competitive intelligence is defined as the process of analyzing business strategies of key competitors and making changes in business models accordingly.

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April 28, 2020

Microsoft wants to ‘read people’s brain waves’ to mine cryptocurrency

Microsoft has proposed a method to generate cryptocurrency by monitoring people’s brain activity and other personal biometric data.

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April 28, 2020

What is the difference between competitive intelligence and marketing research?

Competitive Intelligence is highly strategic in nature. Competitive intelligence essentially means understanding and learning what’s happening in the world outside your business so you can be as competitive as possible.

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April 27, 2020

How do I boost conversions with dynamic content?

Well, that’s what dynamic content is here to do. Used on its own, the word “dynamic” refers to something active and energetic, something that affects development. This perfectly describes the kind of content that we’re talking about here.

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April 27, 2020

What are the best practices for customer retention?

Clients use paid software for a specific need, so clients will keep using your product as long as that need is satisfied and value added. Beyond having an awesome product, here are some data-driven recommendations on how to help customers engage with your product:

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April 27, 2020

What is customer retention marketing?

Customer retention is important for business, especially for us in B2B sales. Retaining customers costs businesses up to five times less than getting new ones. In the B2B space where the cost of contracts is significantly bigger than B2C, the impact of retaining customers is even more pronounced. Of course, that doesn’t mean that customer […]

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April 24, 2020

What is the difference between personalization and recommendation of web content?

With advanced personalization technology, the two have become totally different things.

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April 24, 2020

Don’t Choose Dashboards Over Analysis

While this approach seems sensible — first take care of the table stakes, and then start adding value — it’s bad for us as analysts, bad for our team, and bad for our company.

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April 24, 2020

What are good ways to visualize a cohort analysis?

The whole idea of cohort analysis is to divide users into groups based on certain criteria and examine how the behavior of these groups changes over time.

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