Technology & Innovation


Carlos Barge

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console. However, there are many reasons as to why Data Studio is our number one.

Features for Everyone

Google DataStudio is a new product, it lacks many of the features that Tableau and Power BI has, but this doesn’t mean it is inferior. While DataStudio was released as a beta in 2016, Tableau & Power BI has been around for over 5 years.

Regular Updates

Google DataStudio doesn’t have as many features as Tableau and Power BI but for what it’s currently lacking, it is quickly adding. Every month DataStudio releases a product update which isn’t a boring bug fix or cosmetic change but often a brand new feature that greatly improves the functionality.

Best Data Connections

Tableau has more types of data sources available to connect to than DataStudio, but DataStudio has better quality connections.

Customizable and Efficient

Prior to the availability and widespread adoption of Data Studio, many marketers relied on creating reports through Google Analytics ‘ standard dashboard. This platform required users to click between many screens and select between many filters to create reports. A tie consuming process.

However, in order to allocate budgets efficiently, decision-makers require a fast turnaround on large amounts of accurate data. Reports must be produced quickly. They also must be easy to read and easy to understand. Data Studio is built around these basic concepts, making it our preferred choice for data reporting.

Sharing and Collaboration

Data Studio operates like any other document on G-Drive. The author may grant access to peers with the option to allow or restrict editing. There is also an option to save and share content as a PDF file.

Filtering & Real-Time Updates & in Data Studio

The Data Studio dashboard updates in real-time. Users can choose to change the date range at the click of a button. Further to this, users may select from advanced filtering options that allow an at-a-glance view of relevant data sets.

Overall, Data Studio helps users to create and monitor reports – something that helps to make life easier within the agency workplace.

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