Why is community management important?
A community manager is a title given to someone who manages a group of people dedicated or committed to a certain product, service or idea. The community may have similar interests, contribute to the same cause or pay for the same product or service.
Community managers typically use social media networks to communicate with their communities. Social media allows community members to meet and collaborate with each other, as well as with the CM. They can share content, ideas or help each other with product/service questions.
Community managers may be tasked with posting all of the social media content, as well as managing and communicating with the community. Handling these two major responsibilities can be a daunting task for large communities.
Both content and communication with members are incredibly important, as social media has become the main form of communication for many individuals. This reliance on social will only grow and deepen. Companies must make the role a priority!
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