Competitive Intelligence / Email Monitoring
There’s a place waiting for you
in your customers’ inbox.
A competitor’s email marketing activities analysis that provides quality insights to draw your own strategy. Get information about the frequency of sending, the most popular day of the week, sending times and the content of the emails.
EMAIL CAMPAIGNS & CREATIVES
Increase engagement through personalization
The way you communicate with your customers is directly linked to your revenue.
Take a look at your competitors’ one-on-one interactions with their customers and measure their results.
Adjust your own email marketing strategy accordingly.
EMAIL SENDING FREQUENCY
How much “spam” is actually spam?
The frequency with which emails are sent is a slippery slope.
Compare the frequency your brand is employing with the one your competitors are employing and find out which balance is the right one based on the results obtained.
Accompany your customers on their journey.
Customers go through different needs and phases during their purchasing journey.
An effective email strategy follows up with the consumer on each of these phases which increases the probability of conversion.
Take a look at your competitors’ follow-up process.
EMAIL DELIVERABILITY RATES
Are they reaching the correct inbox?
Ensuring that your emails are delivered to the right inboxes is essential for the success of an email marketing campaign.
Take a look at competitors’ email deliverability rates and compare against your own.
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