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Business Intelligence and Analytics
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Customer Analytics
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Display & Native Advertising
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Email Marketing
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Market Research & Traffic Analysis
A.C. Nielsen Retail Index A/B Testing Ad Concept Testing Ad Hoc Research Adobe Analytics Affinity Marketing Back to Back Focus Groups Cluster Analysis Core Based Statistical Area (CBSA)Cross-Device Marketing Data Collection Data Mining Direct Channel Display Channel Email Channel Engagement Rate Eye Tracking Homogeneous Groups Hypothesis Testing Index Lifestyle Research Likert Scale Market Effectiveness Market Segmentation Market Share Monthly Unique Visitors Net Promoter Score (NPS)Neural Network Niche Marketing Nielsen Ratings Observation Bias Observation Research Organic Channel Paid Search Channel Path Length Report Primary Research Qualitative Research Race Referral Channel Social Media Channel Website Survey
MarTech and AdTech
Acme Data Adobe Target Amazon CloudFront Amazon Redshift Analance AnswerMiner AppDynamics Baremetrics Bombora Bootstrap Brightcove Cisco CMX Engage Dasheroo Dundas BI Fivetran Funnel Google BigQuery Google Data Studio Google Marketing Platform Google Optimize Honeywell Operational Intelligence IBM Cognos Analytics IBM InfoSphere Data Architect Inspectlet Jenkins Kissflow KNIME Analytics Platform LiveRamp Looker Marketing Technology Stack Marketo Microsoft Power BI Microsoft SQL Server Reporting Nutanix Optimizely Pendo PowerCenter Informatica QlikView Salesforce Pardot SAP Crystal Reports Socialbakers SQLite Striim Tableau Tobii Dynavox Trade Desk Trifacta UserExperior Visual Website Optimizer (VWO)Wolfram Mathematica WooCommerce Yellowfin BI Yieldify
Mobile App Intelligence
Ad Mediation Ad Viewability Ad Whales Adjust App Churn Rate App Demographics App Monetization App Rating App Store Traffic Application Lifecycle Management (ALM)AR (Augmented Reality) Advertising Average Revenue Per Paying User (ARPPU)Cross Promotion Daily Active Users (DAU)Dynamic Testing In-App Advertising In-App Bidding Instant Messaging Interactive Mobile Ads K-Factor Location-based Advertising (LBA)Mobile Ad Fraud Mobile Attribution Monthly Active Users (MAU)Playable Ads Push Notification Rewarded Video Ads SDK Mediation Search Terms Server Side Mediation Yield Management
Organic Search
Accelerated Mobile Pages (AMPs)Algorithm Change Alt Attribute Average Order Value (AOV)Black Hat SEO Branded Keyword Breadcrumb Broken Link Duplicate content Dwell Time Featured Snippet Google Hummingbird Googlebot Heatmap Impressions Index Coverage JavaScript (JS)Keyword Cannibalization Keyword Research Link Profile Mentions Nofollow link Organic Keyword Path Length Report Redirection Responsive Website Schema Search Engine Search Terms SEO Share of Voice Sitelinks User-Generated Content (UGC)Word Count XML Sitemap Yahoo Yandex
Paid Search Advertising
Ad delivery Ad extensions Ad Mediation Ad strength Ad Viewability Automated bid strategy Average Order Value (AOV)Combined audiences Conversion Attribution Conversion Tracking Cost per acquisition (CPA)Floodlight Tag Headline Testing Impressions Keyword Research Location-based Advertising (LBA)Path Length Report Quality score Return on investment (ROI)Sitelinks Smart Bidding Smart Lists User ID View-through conversion window Yield Management
Social Media Sensing
Ad Viewability Community Manager Country Reach Impressions Instant Messaging Location-based Advertising (LBA)Microblogging Net Media Cost Pinterest Playable Ads Reach Reputation Management Rewarded Video Ads Rich Pins Snapchat Social Media Conversions Social Media Listening User-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

A.C. Nielsen Retail Index

It provides consumer-oriented and media research market intelligence from various sources.

What is Nielsen’s data used for?

Retail Measurement. Nielsen is a global leader in retail measurement services. Our purchasing data offers comprehensive and timely information on market shares, competitive sales volumes, and insights into distribution, pricing, merchandising and promotion.

What are retail analytics?

Retail analytics is the process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc. that are crucial for making marketing and procurement decisions.

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A.C. Nielsen Retail Index

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