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Ad delivery

A setting that determines how quickly you want Google to use your budget each day: either spread throughout the day (standard) or more quickly (accelerated). This setting affects when during the day your ads are likely to show.

What is the budget delivery method?

Your budget is distributed across the entire day to avoid exhausting your budget early. Distribution occurs over the hours your ads are scheduled to show. Why use it: Recommended for most advertisers, this delivery method is useful if you want to reach customers evenly throughout the day.

What are the ad delivery options?

For each ad campaign, you choose one of these delivery options for the ads in that campaign:

1) Standard delivery (the default option) tries to show your ads throughout the entire day to make sure that you don’t spend your whole budget in the morning and cause your ads to stop showing for the rest of the day.

2) Accelerated delivery tries to show your ads more quickly until your budget is reached. With this option, your ads can stop showing early in the day if your budget is spent.

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Help Topics

Ad delivery

Still have questions on this topic? See some articles below that may help.

How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

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