Ad extensions

A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links.

How do the Ad extensions work?

To maximize the performance of your text ads, Google Ads selects which extensions to show in response to each individual search on Google. For that reason, it’s a good idea to use all the extensions relevant to your business goals.

By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page. That means you tend to get more value from your ad. Extensions often increase your total number of clicks, and can give people additional, interactive ways of reaching you—as with maps or calls.

Why my AdWords Ad extensions aren’t showing up?

Adding an extension won’t guarantee that it will show with your ad all the time. Extensions show with your ad when:

1) The extension (or combination of extensions) is predicted to improve your performance.

2) Your ad’s position and Ad Rank is high enough for extensions to show. To show extensions, Google Ads requires a minimum Ad Rank. (Ad Rank calculations factor in your extensions).

What is the cost for the Ad extensions?

There’s no cost to add extensions to your campaign. Clicks on your ad (including your extension) will be charged as usual. (The exception is clicks on seller ratings, which are not charged.) So you’re charged for a click when someone calls you from a call extension or when someone downloads your app from an app extension. Google Ads charges no more than two clicks per impression for each ad and its extensions.