Market Research & Traffic Analysis

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Ad Hoc Research

Research that is specifically designed to address a particular problem or issue. Ad hoc research is usually conducted when there is insufficient existing information. Ad hoc projects are usually single pieces of research rather than part of a continuous program.

What is an ad hoc study?

Ad hoc analysis is a business intelligence (BI) process designed to answer a single, specific business question. Users may create a report that does not already exist or drill deeper into a static report to get details about accounts, transactions or records.

What does ad hoc mean in marketing?

In marketing terms, ad hoc is known as one of the two main types of marketing research and the opposite of continuous research.

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