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Email Marketing
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Market Research & Traffic Analysis
A.C. Nielsen Retail Index A/B Testing Ad Concept Testing Ad Hoc Research Adobe Analytics Affinity Marketing Back to Back Focus Groups Cluster Analysis Core Based Statistical Area (CBSA)Cross-Device Marketing Data Collection Data Mining Direct Channel Display Channel Email Channel Engagement Rate Eye Tracking Homogeneous Groups Hypothesis Testing Index Lifestyle Research Likert Scale Market Effectiveness Market Segmentation Market Share Monthly Unique Visitors Net Promoter Score (NPS)Neural Network Niche Marketing Nielsen Ratings Observation Bias Observation Research Organic Channel Paid Search Channel Path Length Report Primary Research Qualitative Research Race Referral Channel Social Media Channel Website Survey
MarTech and AdTech
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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
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Social Media Sensing
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Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Ad Hoc Research

Research that is specifically designed to address a particular problem or issue. Ad hoc research is usually conducted when there is insufficient existing information. Ad hoc projects are usually single pieces of research rather than part of a continuous program.

What is an ad hoc study?

Ad hoc analysis is a business intelligence (BI) process designed to answer a single, specific business question. Users may create a report that does not already exist or drill deeper into a static report to get details about accounts, transactions or records.

What does ad hoc mean in marketing?

In marketing terms, ad hoc is known as one of the two main types of marketing research and the opposite of continuous research.

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Help Topics

Ad Hoc Research

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