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Ad Mediation

Ad Mediation is a platform (technology) that sends requests for advertisements to multiple ad networks for publishers, ensuring the ad space is filled with the best possible deal. For publishers, it’s a very important part for their monetization efforts, since ad mediation can help monetize more of their impressions by linking the right ad networks to the right inventory.

How do Ad Mediation platforms work?

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. See the full article for more details.

What is mediation group in AdMob?

Mediation groups are combinations of targeting settings that help to optimize the revenue generated by your ad units. Once you’ve set up mediation in AdMob, you can use the Google Developers guide (Android, iOS) to implement mediation in your apps.

What is native ads AdMob?

Native Ad is one of the Ad types of AdMob which gives you income through revenue generated by displaying Ads on your App.

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