TV Ad Measurement and Insights

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Addressable TV

Addressable TV advertising is the ability to target individually selected households with specific advertisements. This is delivered via set-top boxes from select cable and satellite companies. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

What would addressable TV change for advertisers?

For marketers, addressable TV advertising allows you to reach more specific audiences with greater creative flexibility, deep insights, and dependable ROI data. With much more granular TV attribution and measurement, advertisers can understand the true performance of their ad—including engagement, brand lift, and conversions. See full article for more details.