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Business Intelligence and Analytics
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Display & Native Advertising
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Email Marketing
Contact Form Email Automation Email List Experience Optimization (EXO)Headline Testing Salesforce Pardot Welcome Email
Market Research & Traffic Analysis
A.C. Nielsen Retail Index A/B Testing Ad Concept Testing Ad Hoc Research Adobe Analytics Affinity Marketing Back to Back Focus Groups Cluster Analysis Core Based Statistical Area (CBSA)Cross-Device Marketing Data Collection Data Mining Direct Channel Display Channel Email Channel Engagement Rate Eye Tracking Homogeneous Groups Hypothesis Testing Index Lifestyle Research Likert Scale Market Effectiveness Market Segmentation Market Share Monthly Unique Visitors Net Promoter Score (NPS)Neural Network Niche Marketing Nielsen Ratings Observation Bias Observation Research Organic Channel Paid Search Channel Path Length Report Primary Research Qualitative Research Race Referral Channel Social Media Channel Website Survey
MarTech and AdTech
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Mobile App Intelligence
Ad Mediation Ad Viewability Ad Whales Adjust App Churn Rate App Demographics App Monetization App Rating App Store Traffic Application Lifecycle Management (ALM)AR (Augmented Reality) Advertising Average Revenue Per Paying User (ARPPU)Cross Promotion Daily Active Users (DAU)Dynamic Testing In-App Advertising In-App Bidding Instant Messaging Interactive Mobile Ads K-Factor Location-based Advertising (LBA)Mobile Ad Fraud Mobile Attribution Monthly Active Users (MAU)Playable Ads Push Notification Rewarded Video Ads SDK Mediation Search Terms Server Side Mediation Yield Management
Organic Search
Accelerated Mobile Pages (AMPs)Algorithm Change Alt Attribute Average Order Value (AOV)Black Hat SEO Branded Keyword Breadcrumb Broken Link Duplicate content Dwell Time Featured Snippet Google Hummingbird Googlebot Heatmap Impressions Index Coverage JavaScript (JS)Keyword Cannibalization Keyword Research Link Profile Mentions Nofollow link Organic Keyword Path Length Report Redirection Responsive Website Schema Search Engine Search Terms SEO Share of Voice Sitelinks User-Generated Content (UGC)Word Count XML Sitemap Yahoo Yandex
Paid Search Advertising
Ad delivery Ad extensions Ad Mediation Ad strength Ad Viewability Automated bid strategy Average Order Value (AOV)Combined audiences Conversion Attribution Conversion Tracking Cost per acquisition (CPA)Floodlight Tag Headline Testing Impressions Keyword Research Location-based Advertising (LBA)Path Length Report Quality score Return on investment (ROI)Sitelinks Smart Bidding Smart Lists User ID View-through conversion window Yield Management
Social Media Sensing
Ad Viewability Community Manager Country Reach Impressions Instant Messaging Location-based Advertising (LBA)Microblogging Net Media Cost Pinterest Playable Ads Reach Reputation Management Rewarded Video Ads Rich Pins Snapchat Social Media Conversions Social Media Listening User-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Adjust

Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.

What is mobile app tracking?

Most third-party mobile app tracking is delivered using an SDK that is installed within the publisher’s app. The SDK connects the marketing activity to the desirable action like an install by matching the device advertising ID, which is a (semi) permanent device identifier specifically developed to enable advertisers to measure marketing effectiveness. There are two leading device IDs you will hear about a lot.

How does mobile attribution work?

Implementing a mobile app tracking SDK enables you to make well-informed business decisions in real-time. An attribution provider gives you a platform to discover where your users come from – if they arrived in your app via a video ad, for instance.

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