Mobile App Intelligence

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Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.

What is mobile app tracking?

Most third-party mobile app tracking is delivered using an SDK that is installed within the publisher’s app. The SDK connects the marketing activity to the desirable action like an install by matching the device advertising ID, which is a (semi) permanent device identifier specifically developed to enable advertisers to measure marketing effectiveness. There are two leading device IDs you will hear about a lot.

How does mobile attribution work?

Implementing a mobile app tracking SDK enables you to make well-informed business decisions in real-time. An attribution provider gives you a platform to discover where your users come from – if they arrived in your app via a video ad, for instance.

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