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Adobe Target

Adobe Target is a rule based testing and targeting tool, which can integrate with Analytics & create reports that can be used for making marketing offers, personalization and UX testing, allowing marketers to figure out which of the offers, experiences & messages are truly engaging the customers.

It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the “”Omniture Business Unit””, but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.

How does Adobe Target work?

Adobe Target integrates with your web pages by means of the at.js or mbox.js JavaScript library. Target Classic used mboxes around each area on your page where you want to display targeted content or collect data. A customer requests a page from your server and it displays in the browser.

What is Adobe Target standard?

Adobe Target is a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.

What is mbox Adobe Target?

An mbox is a “marketing box,” which is an area on a web page used by Adobe Target to show different content to visitors in a campaign. Marketers can replace blocks of content in the mbox with dynamic content that they’ve created in Adobe Target. The content displayed inside an mbox during a campaign is called an offer.

What is Adobe Target? How is it useful?

Adobe Target is one of the best tools to perform A/B testing and user-level personalization. You can test a different version of your page or content and deliver the best content to a user. You can also personalize pages depending on users behavior on site. Read the full article for more details.

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