TV Ad Measurement and Insights

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Advanced TV

Advanced TV is an umbrella term that refers to television content that evolves beyond traditional, linear TV delivery models. Advanced TV targeting enables advertisers to serve one ad to one household as opposed to broadcasting the same ad to all households. It is executed using software automation and advanced audience data to create value for both the buy- and sell-sides of the transaction. Advanced TV includes OTT (Over the Top)/Connected TV, Addressable TV, and Addressable VOD (Video on Demand).

What are the advantages of Advanced TV Advertising?

Advanced TV covers three types of TV targeting: linear, connected, and addressable. Using a combination of the three in your media mix to help you better understand who your customers are and how you can reach them in the most efficient way. See full article for more details.