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Affinity Marketing

Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.

What is an Affinity Model?

Affinity models. When you need to target customers who will really buy. It will inform you how likely each of your customers will buy it (what his “propensity to buy” is) based on a statistically optimized model, not just on an estimate.

What is an Affinity Brand?

Brand affinity is a metric that lets market researchers make predictions about how a consumer will behave. Brand affinity also adds a layer of information that is helpful when differentiating among consumers in order to accomplish market segmentation. A likelihood that they will stick with a brand or a company.

How does Affinity Marketing work?

Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market. Read the full article for more details.

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Help Topics

Affinity Marketing

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