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Business Intelligence and Analytics
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Customer Analytics
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Display & Native Advertising
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Email Marketing
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Market Research & Traffic Analysis
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MarTech and AdTech
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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
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Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
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Technology and Innovation
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TV Ad Measurement and Insights
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Analytical Database
An analytic database, also called an analytical database, is a read-only system that stores historical data on business metrics such as sales performance and inventory levels. Business analysts, corporate executives and other workers can run queries and reports against an analytic database.
How to use an Analytical database?
While it doesn’t work the same way as a real-time database, it is constantly updated as new data is collected from an organizations’ pertinent data streams. Analytical databases are built for business intelligence and big data analytics, and usually, function as part of larger data warehouses. They are popular because they offer faster query times, simpler maintenance, and easier scalability due to their less volatile nature. Analytical databases are different from transactional (or OTL) databases that handle transaction processing and other operational applications.
What is OLAP database?
Short for Online Analytical Processing, a category of software tools that provides analysis of data stored in a database. OLAP tools enable users to analyze different dimensions of multidimensional data. For example, it provides time series and trend analysis views. OLAP often is used in data mining.
What are the types of the database?
A system that contains databases is called a database management system, or DBM. We discussed four main types of databases: text databases, desktop database programs, relational database management systems (RDMS), and NoSQL and object-oriented databases.
What is the difference between OLTP and OLAP?
OLTP and OLAP both are online processing systems. OLTP is transactional processing while OLAP is an analytical processing system. The basic difference between OLTP and OLAP is that OLTP is an online database modifying system, whereas, OLAP is an online database query answering system.
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