Business Intelligence and Analytics
Advanced AnalyticsAffinity-Based RecommendationsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics SuiteAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Call AttributionCloud AnalyticsCloud AutomationCollaborative FilteringColumnar DatabaseConnection StringContextual DataContinuous Intelligence (CI)Conversion AttributionCRM OnboardingCross-Channel TrackingData ActivationData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData StewardshipData StorytellingData Warehouse ArchitectureDatabase SecurityDeep LearningDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementFirmographicsGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInfused AnalyticsInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing Acceleration PlatformMarketing AnalyticsMarketing Qualified LeadMobile AnalyticsMPP DatabaseNatural Language UnderstandingNet Promoter Score (NPS)Next Best Action MarketingOmnichannel RetailingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePredictive SegmentationPrescriptive AnalyticsProduct AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseReporting PerformanceRetail AnalyticsRetention MarketingSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementUnstructured DataVisual Data AnalysisVisual Workflow
A/B TestingActive BuyerAffinity MarketingAffinity-Based RecommendationsAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCRM OnboardingCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Ad MediationAd ViewabilityAutomated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficImpressionsInteractive Mobile AdsLocation-based Advertising (LBA)Native AdsPath Length ReportPlayable AdsProgrammatic Media BuyingRewarded Video AdsSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
- Email Marketing
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisCore Based Statistical Area (CBSA)Cross-Device MarketingData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateEye TrackingHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchLikert ScaleMarket EffectivenessMarket SegmentationMarket ShareMonthly Unique VisitorsNet Promoter Score (NPS)Neural NetworkNiche MarketingNielsen RatingsObservation BiasObservation ResearchOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media ChannelWebsite Survey
MarTech and AdTech
Acme DataAdobe TargetAmazon CloudFrontAmazon RedshiftAnalanceAnswerMinerAppDynamicsBaremetricsBomboraBootstrapBrightcoveCisco CMX EngageDasherooDundas BIFivetranFunnelGoogle BigQueryGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeHoneywell Operational IntelligenceIBM Cognos AnalyticsIBM InfoSphere Data ArchitectInspectletJenkinsKissflowKNIME Analytics PlatformLiveRampLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoPowerCenter InformaticaQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersSQLiteStriimTableauTobii DynavoxTrade DeskTrifactaUserExperiorVisual Website Optimizer (VWO)Wolfram MathematicaWooCommerceYellowfin BIYieldify
Mobile App Intelligence
Ad MediationAd ViewabilityAd WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp RatingApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorLocation-based Advertising (LBA)Mobile Ad FraudMobile AttributionMonthly Active Users (MAU)Playable AdsPush NotificationRewarded Video AdsSDK MediationSearch TermsServer Side MediationYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd MediationAd strengthAd ViewabilityAutomated bid strategyAverage Order Value (AOV)Combined audiencesConversion AttributionConversion TrackingCost per acquisition (CPA)Floodlight TagHeadline TestingImpressionsKeyword ResearchLocation-based Advertising (LBA)Path Length ReportQuality scoreReturn on investment (ROI)SitelinksSmart BiddingSmart ListsUser IDView-through conversion windowYield Management
Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial IntelligenceBig DataBlockchainData WarehouseDeep LearningDisruptive InnovationInternet of ThingsMarketing Technology StackPredictive Data AnalyticsPredictive SegmentationPrescriptive AnalyticsR AnalyticsVoice Assistants
TV Ad Measurement and Insights
Ad ViewabilityAd-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataLocation-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleSubscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisementTelevision Viewer Rating (TVR)TV NetworkUpfrontsVideo on demand (VOD)
Analytics architecture refers to the systems, protocols, and technology used to collect, store, and analyze data. The concept is an umbrella term for a variety of technical layers that allow organizations to more effectively collect, organize, and parse the multiple data streams they utilize. When building analytics architecture, organizations need to consider both the hardware – how data will be physically stored—as well as the software that will be used to manage and process it.
How can I use Analytics Architecture?
No matter what kind of organization you have, data analytics is becoming a central part of business operations. The fast-rising amount of data your multiple touch points collect means that using a simple spreadsheet is quickly becoming unfeasible. Analytics architecture helps you not just store your data but plan the optimal flow for data from capture to analysis. Understanding these steps can give you a better idea of your hardware and logistics needs and clue you in on the best tools to use.
What is big data architecture?
A big data architecture is designed to handle the ingestion, processing, and analysis of data that is too large or complex for traditional database systems. Big data solutions typically involve one or more of the following types of workload: Batch processing of big data sources at rest.
What is Enterprise Analytics platform?
Enterprise Analytics Platform is a platform on which companies do their analytical research and comprise the data. Knowledge Available to all Employees – The convenience of data is not only available to analysts, instead employees of the whole organization can use the data for the welfare of the firm.
Why does software architecture matter?
The main function of traditional architecture is not to make pretty or unique buildings but buildings that function well in their intended role. See the full article for more details.
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