Mobile App Intelligence

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App Rating

App Rating is a way for users to give feedback on their experience with an app while simultaneously helping others decide which apps they should try out in the future. As a game developer – whether you’ve just launched an app, or you already have 10,000 daily active users – feedback from your users, especially in the form of app reviews, is key to your success. A positive review and app ranking will directly affect your app’s conversion rate.

What do app ratings mean?

Love them or hate them, App Store ratings and reviews are part of the deal. As explained by Apple, ratings and reviews allow users to “give feedback on their experience with an app, request improvements from developers, and help others decide which apps they’d like to try”.

Are App Store ratings anonymous?

No. In case of star rating, no personally identifiable information is shared with the developer. In fact the developer is not even able to see the individual star rating, only an aggregated rating after a minimum number of reviews are made.

Are app ratings important?

App store ratings are crucial to discovery, downloads, and in-app purchases. The mobile marketing team at Fiksu noted that, following the update, apps with an average rating of 3-stars or under ranked significantly lower while those with at least 4-stars enjoyed an increase in ranking.

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