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Automated bid strategy

A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in a click or conversion. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

What are the types of automated bidding strategy?

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them. See full article for more details.

What are the 2 types of CPA bidding?

CPA, or cost-per-action is an online advertising model that allows advertisers to pay for pre-specified actions: impressions, clicks, form submissions or conversions. Previously, there were two main types supported by Google: “Max CPA Bids” and “Target CPA Bids.”

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