TV Ad Measurement and Insights

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Automatic content recognition (ACR)

Automatic content recognition (ACR) is an identification technology that recognizes content that is played on a media device or is present in a media file. This can be used to identify both the programming and advertising that a viewer consumes.

What is ACR in advertising?

The rise of automatic content recognition technology, or ACR, is changing that. ACR is a technology that captures and identifies content across internet connected devices, such as smart TVs, phones, laptops, and tablets.

Why ACR data is poised to become the future of TV measurement?

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces of technology in the TV ecosystem, so what follows is an attempt to shed a little light on the topic. See full article for more details.

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