Market Research & Traffic Analysis

Help Topics

Back to Back Focus Groups

This research method ushers a focus group immediately into another session upon conclusion of the first session.

What is the purpose of focus groups?

Focus group research is used to develop or improve products or services. The main purpose is to provide data to enhance, change or create a product or service targeted at a key customer group. The above example targeted improving the experience of parents of sick children.

What is focus group in psychology?

A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, concept, advertisement, idea, or packaging.

How many questions should a focus group have?

A 90-minute focus group with 10-12 participants shouldn’t have more than five or six principal questions. Each question needs to be fully discussed, and will likely involve drilling down on particular ideas and comments. Plan on spending about 10 minutes on each topic. Start with open-ended questions.

Are focus groups effective?

Participants in the focus group interview are brought together because they possess certain characteristics related to the subject under study. While using focus groups can be an effective qualitative research method, these types of interviews are not conducive for all types of research generation. Read the full article for more details.

Free Pre-Assessment Request

Do you want to know how your competitors are doing business?

Tell us a little about yourself below to gain data for free

Hi What’s your name?


Hi [First Name], what is your company’s name and website?



Is your company looking for any data on the following services:



Gotcha! Do you want to monitor any specific competitor or market?

List of Competitors

  • Add competitor…



Finally, what’s your email address and your phone number?



Your Data is on the Way!

Our data scientists team is working for you by collecting data and we’ll come back to you shortly with a pre-assessment and proposal.

WYgroup BI uses the information you provide to us to contact you about our relevant content, products, and services . You can unsubscribe from communications from HubSpot at any time. For more information, check out WYgroup’s Privacy Notice.