Behavioral Segmentation

Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. Behavioral segmentation is done by organizations on the basis of buying patterns of customers like usage frequency, brand loyalty, benefits needed, during any occasion etc.

What are four types of behavioral segmentation?

The four bases of market segmentation are: Demographic segmentation. Psychographic segmentation. Behavioral segmentation.

Why is behavioral segmentation important?

Behavioral segmentation allows email marketers to study trends within different audiences and optimize each part of the buyer’s journey for every type of prospect that comes into contact with your brand— allowing you to successfully scale and grow your business quickly.

What are some behavioral characteristics in marketing?

Characteristics such as a customer’s age, gender, location, income, and occupation frequently correlate to behavioral data. That means behavioral data can often be used to confirm certain conclusions about other segmentation data.

What are behavioral variables?

Behavior variables involve end consumer’s knowledge, attitude and use of your product or service. Important factors within these units include; occasions, benefits sought, user status, usage rate, loyalty status, readiness stage and attitude toward the product.

What is behavioral segmentation?

Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. See the full article for more details.