MarTech and AdTech

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Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which companies are actively researching what products, and the intensity of that consumption.

What is the intent data?

Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data. When you search for something or visit a website, you are expressing an interest in that topic.

What is the buyer intent data?

Buyer intent data capture online research of actual buyer journeys and determines a purchase intent signal from the noise of normal activity. Companies use intent data to improve the performance of account-based marketing, targeted advertising, demand generation programs, content marketing and more.

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