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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
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Social Media Sensing
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Technology and Innovation
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TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Breadcrumb

A navigational element that helps users easily figure out where they are within a website. Generally, website designers put the current page in the breadcrumbs, but do not link to it. Or, as another example, the current page is mentioned in the breadcrumbs, but is not linked to them. Be sure that breadcrumbs do not duplicate the main menu and secondary navigation options, and that they are unique.

Are breadcrumbs required for a mobile website?

Well for starters, breadcrumbs aren’t required on any website. There are better ways to navigate and better ways to provide wayfinding (telling the user where they are in the system). Breadcrumbs are a bit like providing a sitemap: a gap filler because something else failed in your IA or navigational design.

What should you know about navigation optimization in SEO?

Users and Google want to find relevant content as fast as possible. That’s why navigation is a crucial component of SEO. Navigation helps Google to indicate what information the webmaster thinks is valuable and what place each webpage takes in the hierarchy of the website. See full article for more details.

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