TV Ad Measurement and Insights

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Broadcast Addressable TV

One-to-one household targeting of advertising on TV across all TV screens (i.e. Linear TV, VOD and SVOD).

Is addressable TV programmatic?

While automated buying and selling (programmatic) is still nascent in Addressable TV, there are technologies (mostly in private marketplace environments) that allow advertisers to find specific audiences, regardless of device/time/place and serve ads to those specific households.

How does programmatic advertising work?

Programmatic media buying includes the use of DSPs, SSPs and DMPs. DSPs, (demand side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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