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Paid Search Advertising
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Social Media Sensing
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Technology and Innovation
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TV Ad Measurement and Insights
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Broadcast Addressable TV

One-to-one household targeting of advertising on TV across all TV screens (i.e. Linear TV, VOD and SVOD).

Is addressable TV programmatic?

While automated buying and selling (programmatic) is still nascent in Addressable TV, there are technologies (mostly in private marketplace environments) that allow advertisers to find specific audiences, regardless of device/time/place and serve ads to those specific households.

How does programmatic advertising work?

Programmatic media buying includes the use of DSPs, SSPs and DMPs. DSPs, (demand side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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Help Topics

Broadcast Addressable TV

Still have questions on this topic? See some articles below that may help.

How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

How to turn real-time data streams into business value?

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