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Broken Link

Broken links are links that don’t work. Some of the reasons why links don’t work include: A website is no longer available. A webpage was moved without a redirect being added. The URL structure of a website was changed.

How to solve the issue of broken links?

For all the broken links, we suggest implementing a 301 redirect to tell the search engines their new location. Step 1: Find broken links. Step 2: Create a report and track your changes. Step 3: Analyze data and decide which pages should be redirected. Step 4: Redirect in CMS.

What is the major effect of broken links?

Broken links are a part of owning and/or managing a website and if they’re not addressed, they can hurt your long term SEO efforts. In fact, they’re bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can cause harm.

When the search engine spiders crawl your website and encounter a broken link, the spiders treat it like a dead end. What this does is essentially tell the search engines that the usability on your site is poor. Over time, this can hurt your SEO efforts. See full article for more details.

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