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Call Attribution

Call attribution is a way to track calls by tying phone numbers to data from an ad source (such as keywords, sessions or campaigns). It provides visibility into digital campaigns and allows accurate measurement of marketing ROI.

What Call Attribution is and Why Marketers Need It?

Most marketers know the importance of attribution. It’s how you show that your marketing efforts are generating ROI, and of course, it’s how you get credit for all of your work. See the full article for more details.

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