Combined audiences

A targeting setting that allows you to reach the right audiences by combining various audience attributes, such as detailed demographics and interests, to create “personas” that represent segments of your target audience. You can create a list of combined audiences that can be accessed anytime from the audience picker.

What are affinity audiences in Google AdWords?

Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. Select from a wide range of lists—from “auto enthusiasts” and “sports fans” to “luxury travelers” and “fashionistas”—to show ads to people who are likely to be enthusiasts. See full article for more details.

Does targeting affinity categories work with mobile impressions?

Yes. Targeting affinity categories is supported for mobile web and in-app inventory.