Community Manager

An employee at an organization or company that works to build, grow and manage online communities and social media engagement around a brand or issue.

What does a community manager do?

A community manager helps build, grow and manage a company’s or brand’s online communities. Using analytics tools to monitor social media outlets, online forums and blogs, a community manager finds out what people are saying about a company or brand.

What is the main focus of a community manager?

The role of a community manager is to act as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest). They should be the brand’s ambassador, engaging with potential customers and building relationships with existing ones.

Why is community management important?

Provide support for audience members, fans, and customers when they need it. Increase brand and product awareness among your target audience. Boost customer interactions, conversions, and sales. Provide value to your customers beyond a product or service. See the full article for more details.