Contextual Data

Contextual data is information that provides context to an event, person, or item. This data is important for providing a broader understanding of specific pieces of information and placing them in a larger picture. Commonly, contextual data is used by academic institutions’ admissions offices.

What is contextual data for university admissions?

‘Contextual admissions’ is a term used to describe the use of additional information, including school performance data and socio-economic markers, to provide context for individual applicants’ university applications and achievement.

What is orchestration in cloud computing?

Cloud orchestration is the use of programming technology to manage the interconnections and interactions among workloads on public and private cloud infrastructure. It connects automated tasks into a cohesive workflow to accomplish a goal, with permissions oversight and policy enforcement.

What can we use contextual data for?

There are several ways organizations can benefit from incorporating contextual data into their analytics. For advertisers and sales departments, contextual data offers a unique perspective on BI insights. A drop in sales at a specific location may be hard to pinpoint when the data is examined on its own. See the full article for more details.